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Your best shot for getting shared
We’ve all been there. A client or team member mentions making a viral video and we all slouch down and cringe. Not because the idea of making great video content is scary, but because the goal of...
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When big brands and personal brands collide
The personal brand. It’s important to millennials, but what does it matter to corporate brands, and the people tasked with promoting them? As millennials are building their personal brands, they’re...
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Listen to the kids: Millennial slang dictionary
Knowing what people say about your brand is extremely important. As a marketer, it’s one of the best things you can do for your brand – simply listen. It can confirm that people feel the way you want...
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Why you should alienate your other audiences
One of the most common questions we hear about connecting with millennials is how to do it without alienating other audiences. We say: alienate them. You can’t target any audience when you aren’t...
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How to craft your mobile strategy
There’s one source of unquestioned authority on anything related to internet search: Google. So it’s worth paying attention when Google CEO Sundar Pichai drops some new insight, as he did in their last...
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Finding the truth about millennial marketing
We all need a little bit of straight talk from time to time. You know, one of those fierce conversations that avoids the correctness and politeness of most exchanges, and cuts directly to the core...
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Holiday hangover? 5 lessons to legitimize your binge-watching
Welcome back from another holiday break. What better way to kick off the new year than by legitimizing your holiday binge-watching? Let’s take a closer look at a few classic films and see how you can...
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Millennials + brands: 12 insights every marketer should know
A few months back, we published Your 60-Second Guide to Millennials featuring 15 must-know facts about the ultra-powerful consumer group. Today we bring you a fresh batch of essential millennial...
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Rethinking ROI and content marketing
As consumer behaviors change and evolve so do those of brands and marketers. No longer do we live in a world of one-way promotional messaging, but one where consumers have the power to interact,...
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Imgur: The social media platform killing it with millennial men
You know that voiceover in epic movie trailers? The deep, reverberating voice that begins: “In a world…” “In a world…of 150 million active monthly users.1 Where people engage with posts 10x more than...
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Marketing lessons from Netflix’s Making a Murderer
Unless you live under a rock…in the middle of nowhere…you’ve probably heard about (if not binge-watched) the hit Netflix series Making a Murderer. The 10-part documentary follows the story of Steven...
View ArticleHotels must focus on design & technology to attract and maintain millennials
In our latest white paper, we’re sharing new research and insights about millennials and the hospitality industry. Executive summary With the democratization of the hospitality industry and the...
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Millennial Spotlight: Who is Tavi Gevinson?
Tavi Gevinson has been called the Queen of Millennials and the future of journalism.1,2 At just 19, she has posed for the groundbreaking Pirelli Calendar, published four books, taken the fashion world...
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The making of a cult brand
Nestled deep in the idyllic Belgian countryside of West Flanders lies one of the most sought-after brands in the world. A brand whose product demand far outstrips the supply, and one whose marketing...
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Millennials & Soccer: When MLS went social
In the arena of sports marketing, is there anything larger than the NFL’s annual Super Bowl? For the event’s 50th anniversary a few weeks ago, the NFL reported 112 million viewers worldwide and a $5...
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Marketing to millennial dads
Have you ever frantically looked for your car keys only to find them in your pocket? Or spent 30 minutes searching for glasses that were perched on your head the whole time? Just like your “lost”...
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Upcoming Webinar: Millennials + Sports
Millennials are the largest generation in the U.S. and the least interested in attending professional sporting events. So, what will get millennials to the game? Find out in our upcoming webinar...
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Lessons from Bernie Sanders: How to talk to millennials
This is the first of a two-part look at the unconventional candidates who’ve taken this year’s election by storm. Each has won a big portion of the much-coveted millennial vote, and – while miles apart...
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The art of the Donald: How Trump is winning the millennial vote
This is the second of a two-part look at the unconventional candidates who’ve taken this year’s election by storm. Each has won a big portion of the much-coveted millennial vote, and – while miles...
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A small shift makes a big impact with millennial women
Millennial women grew up hearing that they could do anything they set their mind to. They weren’t told that their place was in the kitchen, or that they could never be in charge. While Gen Xers, Baby...
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